Downtown Jacksonville is undergoing a major revitalization. For many years it has been a hub for corporations that define Northern Florida as the place that some of the largest banking, insurance and healthcare companies in the world call home. These include corporations like Humana, Wells Fargo, SunTrust, Prudential and AT&T. Jacksonville was reborn when "The Great Fire" of 1901 almost totally destroyed downtown. It was rebuilt into what is now the center of Jacksonville's urban living and working community. Both the south and north bank of the St Johns River invite visitors and residents to leisurely stroll the Riverwalk where new high-rise apartments and condos dot the skyline. There are several marinas,offering boaters the opportunity to dock close to several downtown dining and entertainment destinations at The Jacksonville Landing, with an eclectic collection of shoppes, bars and restaurants catering to every aesthetic from casual to continental.
Follow the "PAWS" on Bay St and you'll find yourself at Everbank Field, home of the NFL's Jacksonville Jaguars, with the massive Metropolitan Park located on the banks of the St Johns River, where the annual Jacksonville Jazz Festival is held, with multiple events taking place year round. The Jacksonville Arena is in close proximity and hosts some of the world's biggest names in music who entertain to sold-out performances. Downtown is the cultural center of the Jacksonville metro area. There's the Times Union Center for Broadway Shows, also home to the Jacksonville Symphony. The historic Florida Theatre hosts smaller venues and, more intimate concerts. The new Museum of Contemporary Art, and the Museum of Science and History (MOSH) are welcome additions to Jacksonville's collection of cultural offerings.